Commercial Law

  • We provide our clients with practical and professional advice on operating, conducting and developing their business and trading activities in Israel. We are experts on guiding and assisting foreign and domestic clients at every stage of their doing business in Israel.


    On the contractual side, we have extensive experience in structuring, negotiating, reviewing and drafting the full range of commercial agreements. Not only do we strive to make our clients’ contracts water tight but we also make sure that they are tailor-made for the relevant industry or business in which they operate.


    From fast food to e-commerce, from life sciences to motor vehicles, from energy companies to luxury brands and from media entities to investment houses, we act for a wide range of clients across the full spectrum of industries on their commercial contracts as well as their business activities in Israel.


    Our contract law experts collaborate with the firm's competition law specialists and regulatory experts so as to ensure that the client's commercial needs can be achieved as effectively as possible within the confines of ever-changing regulatory constraints. Where necessary, we also assist clients in obtaining necessary regulatory approvals or registrations (whether from government ministries, the Registrar of Databases or other governmental authorities).


    Our expertise includes advising on the following:


    • Advertising
    • Agency agreements
    • Collaboration agreements
    • Concession agreements
    • Data protection and privacy
    • Defence agreements
    • Distribution agreements
    • Franchise agreements
    • IT agreements
    • Joint ventures
    • Licence Agreements
    • Manufacturing agreements
    • Marketing and promotion agreements
    • Merchandising agreements
    • Research and development agreements
    • Standard terms of supply and purchase
    • Strategic alliances and partnering
    • Technology transfer and licensing agreements
    • Telecommunication agreements
    • Turnkey agreements
    • Representing HJ Heinz on two agreements relating to the manufacture, distribution and sale of its ambient food products in Israel and the sale, via an auction process, of the business and assets of Heinz's Israeli operations
    • Representing Ladbrokes plc in the Israeli aspects of its partnership deal with Israel software developer Playtech Ltd. as part of a major multi-jurisdictional agreement enabling Ladbrokes to add hundreds of casino games to its online offering and to make use of Playtech’s digital marketing services
    • Representing Automobiles Citroen and Automobiles Peugeot in agreements for the import into and distribution in Israel of (respectively) Citroen and Peugeot vehicles
    • Representing M&M Ventures (2014) Ltd., the owners of the worldwide rights to the "Rummikub" game, in a series of agreements with distributors and licensees in respect of the game, both the physical representation thereof and in the online sphere
    • Representing Yeda Research and Development Limited (the commercialisation arm of the Weizmann Institute of Science, one of Israel’s largest and most prestigious research institutions) on a large number of technology transfer agreements, including research and licence agreements, evaluation and option agreements, collaboration agreements and consulting agreements
    • Representing Warner Brothers in connection with its motion picture licence agreement with Globus Max Ltd, pursuant to which Globus Max Ltd. is granted the right to distribute and exhibit Warner Brother films in cinemas in Israel
    • Representing Burberry in the establishment of an exclusive franchise in Israel for its products
    • Representing (one of the world's largest internet portals for the sale of travel packages) on its entry into the Israeli market, including advice concerning setting up a subsidiary to expand its activities to the Israeli market and all other regulatory matters arising from its marketing, sales and distribution of air/shipping and other travel packages
    • Representing Aston-Martin in its agreement for the distribution of its motor vehicles in Israel
    • Representing Aroma Espresso Bar in the preparation and negotiation of master franchise agreements for countries in Eastern Europe and Cyprus
    • Representing Endemol International B.V., the world's largest independent television production company, on the exploitation of its various television format rights in Israel
    • Advising Hadar Photo in its agreement for the distribution of Nikon camera and related products in Israel
    • Representing the UK publishing company, Pedigree Group Plc on the licensing in Israel of the football magazine (both in print media and on the internet) "Shoot!"