• Guy Firer is a corporate and commercial lawyer who advises on a broad range of corporate and securities-related matters, including corporate and commercial transactions, with a particular focus on corporate law, capital markets, mergers and acquisitions, private equity, corporate governance, shareholder disputes, corporate structuring, founder agreements, insolvency, financial services regulation and telecommunications. He is described by the Legal 500 as being "extremely professional, experienced yet young and energetic, and very skilled in negotiation".


    Guy represents private organizations, non-profit organizations as well as government and public entities in diverse, complex commercial-related procedures and transactions (including mergers and restructuring) and also advises various types of corporations and their respective organs (general meeting, boards of directors, committees, management, etc.) on, inter alia, corporate capital market issues.


    With extensive expertise in regulatory issues across jurisdictions and sectors, Guy often acts for multinational and domestic entities in M&As where the target opportunity is in a regulated industry such as telecommunications, insurance or financial services. Guy's clients span a wide array of industries and sectors, including banks, financial services, energy, technology, media and telecommunications as well as real estate.



  • In his extensive practice, Guy has represented:


    • A consortium of banks in connection with the sale by way of realisation of US$750 million worth of shares in Bezeq, one of Israel's major telecommunications companies, in the largest secondary offering in Israel’s history
    • Israel’s largest supermarket chain, Shufersal, in its acquisition, via an auction sale process, of Clubmarket (Israel’s third largest food retailer) for a consideration of NIS 750 million (US$ 220 million). The auction was undertaken by a court appointed trustee under Israel’s equivalent of the US Chapter 11 legislation
    • Machsanei Chashmal, Israel’s major electronics retailer, in its NIS 250 million acquisition by Electra Products
    • Reshet, an Israeli TV broadcasting company, in its successful participation in the tender for the franchise for Channel 2, Israel’s first commercial TV station
    • The directors of Taro Pharmaceutical Industries Ltd. in connection with a major and long-running dispute between the largest shareholders of the company
    • Who's Who Legal: Competition 2018 recognized Guy Firer, as a leading expert in the Merger & Acquisition field.

    • The European Legal 500 recommends Guy for Corporate and M&A, describing him as being “extremely professional, experienced yet young and energetic, and very skilled in negotiation”. In an earlier recommendation from the same guide, they highlighted his “professionalism, experience and commercial wisdom” in corporate work.

    • The Marker, Israel’s leading financial online and print magazine, included Guy in their shortlist of the 40 most promising people under the age of 40.

    • Maariv, one of Israel’s leading newspapers, included Guy in their shortlist of the country’s most promising young lawyers.