• Described by the European Legal 500 as "extremely experienced and smart", Avi Ordo specialises in complex commercial and cross-border dispute resolution, particularly with respect to intellectual property and technology-related cases, as well as product liability and contractual disputes.  Avi's practice also includes advising clients on all aspects of media and entertainment law, database rights, and gambling and gaming law.


    Avi has significant experience in appearing before all levels of Israeli civil courts and arbitration tribunals, as well as in ADR procedures, including international mediations.  Avi also has significant experience with respect to conflicts relating to Israeli private international law, including the validity of service of court pleadings and the scope of jurisdiction and choice of law clauses.


    Avi ranked by prominent international legal directories as one of Israel's leading intellectual property lawyers, Avi’s IP practice includes advising and representing global and local clients with respect to all IP rights, including patents, trademarks, copyrights, designs and trade secrets.  Avi's represents clients in all types of legal proceedings (including enforcement, infringement and validity) as well as providing opinions on such matters and others (such as strategy and freedom to operate).  Avi has been involved in many precedent-setting and high-profile cases, and has been frequently retained to assist clients in co-ordinating their cross-border IP claims.  He also co-heads the firm's IP prosecution department. 


    Avi's technology-related practice focuses on IP challenges of the internet era, and includes representing clients before the WIPO Arbitration and Mediation Centre. In addition, Avi advises clients on all aspects of e-commerce, including user terms and conditions, trading platforms, mechanisms for payment, privacy policies, distance selling issues, and database rights.


    Avi also has extensive experience in defending complex and high profile product liability and professional negligence claims (including class actions), with potential damages in hundreds of millions of dollars. In this respect, Avi has advised most of the leading international insurance companies on risk management and defending claims on behalf of their respective insureds, as well as disputed coverage claims. Avi also advises and represents leading international manufacturers across a considerable range of industries, including pharmaceutical, aviation and transportation, construction, industrial products, consumer products, medical devices and other high and low tech applications. Product liability cases in which Avi has been involved have covered all kinds of damages, bodily and to property, and a large number of causes of damages, such as due to fire or failure in design, planning, assembly or installation. Avi is also highly experienced in collaborating with and guiding professional experts (including in complicated technical and scientific fields) and has also dealt with issues of product recall.


    Avi also has significant expertise in representing national and international entities in all kind of contractual disputes including with respect to ownership over intellectual property, and enforcement and termination of distribution, agency and representation agreements.

  • Avi’s intellectual property experience includes, among many others, successful representation of the following:


    • Celltrion Inc. (a South Korean pharmaceutical cooperation) and Perrigo Israel Pharmaceuticals Ltd., a subsidiary of the U.S. based Perrigo Company Inc., in a request to revoke a patent owned by Genentech Inc. The relevant patent claimed to cover Herceptin (for the treatment of breast cancer)
    • The Raytheon Company, a defence technology leader, against an opposition to its application for the registration of the "PAVEWAY" trademark, filed by its rival Lockheed Martin as part of an ongoing worldwide dispute between the parties concerning the "PAVEWAY" mark, including representing the Raytheon Company in an international mediation proceeding regarding said dispute
    • Allergan Inc. in a series of trademark infringement cases involving its anti-wrinkle injections, following which the BOTOX™ trademark was recognised for the first time as a well-known trademark, and separately the reassignment to Allergan of its Hebrew BOTOX domain name from a bad-faith registrant
    • Wix (a leading technology company that engages in cloud-based web development platform that allows users to create websites and mobile sites, through the use of their online drag and drop tools) in two interrelated court proceedings commenced by it against previous employees of Wix who held senior positions
    • Endemol International BV in a copyright and trade secret dispute against Israel’s commercial Channel 10 over the "Big Brother" TV show format
    • A leading professor of law in a precedent-setting case concerning infringement of copyright
    • Administering and prosecuting Aroma Espresso Bar Ltd.’s (largest franchisor in Israel) trademark portfolio, involving the filing, prosecution and registration of dozens of applications for trademarks in Israel, and in up to 20 jurisdictions worldwide, including in the United States, Canada, European Community, Japan, China, India and New Zealand in connection with the Aroma Espresso Bar and Marrone Rosso trademarks
    • Luach Yediot Achronot Ltd., an operator of a classified website and a subsidiary of Yediot Achronot Ltd. (Israel's largest media group) in two corresponding proceedings before the Registrar of Trade Marks as well as the District Court, with respect to the validity and alleged infringement of the "Yad2" (the Hebrew equivalent of the term "2nd Hand") trademark registered by another classified website operator
    • Dealing with the ongoing and regular trade mark prosecution work, as well as providing DreamWorks Animation SKG, Inc. (the renowned Hollywood animated motion pictures studios) with clearance opinions regarding the translation into Hebrew of the titles of their motion pictures. Additionally, managing DreamWorks’ IP rights and interests vis-à-vis the Israeli customs authorities
    • Administering and prosecuting Toyota Motors’ Israeli trademarks and representing it in dozens of administrative seizure proceedings held by the Israeli customs
    • The Lotter Enterprises Limited in managing and protecting its portfolio of trademarks and Internet domain names.  To this end, a WIPO ruling was obtained that determined that the attempted registration and use of domain name "thelotter.cc" by a third party was made in bad faith


    Avi has also appeared in dozens of product liability and commercial disputes on behalf of Gerling Industrie Versicherung AG Insurance Company, AXA Corporate Solutions, Allianz Global Corporate & Specialty AG, Lloyd's - Ark Syndicate Management Limited) as well as multinational entities (such as Hyundai Heavy Industries, Allergan Inc., BMW AG, Thule AB and Wacker Chemie AG).


    Avi's experience relating to contractual disputes including with respect to termination of distribution, agency and representation agreements, includes advising leading multinational companies such as: Sealy Technology LLC, Trump Drinks Israel LLC., IEEE, Burberry Group plc, Ralph Lauren Europe Sàrl, Garmin (Europe) Ltd. and many more.


    Avi's vast experience with respect to Israeli private international law is reflected, among others, by the fact that he has appeared as an expert in a dispute before the High Court of Justice of England and Wales, submitting an expert opinion regarding the validity of service of UK court pleadings effected in Israel.  Avi also successfully represented IEEE in an action which was struck out by the court after it accepted Avi's arguments that the service of the pleadings to the Israeli section of IEEE did not constitute valid service upon IEEE and that Israel was not the convenient forum for dealing with the action.  

    • Who's Who Legal: Trademark 2019 has described Avi as a "World leading Trademarks lawyer"

    • Chambers Global 2018: Avi is recognised for his "abilities and demeanour" and has noted expertise in complex disputes relating to trade marks, designs, patents and copyright. Clients describe him as "a professional lawyer who is available 24/7.

    • Chambers Global 2016: Avi has expertise that lies in both domestic and cross-border litigation, particularly in matters concerning internet law.

    • "Avi Ordo, a ‘straight-talking, top litigator’", EMEA Legal 500, 2018

    • According to EMEA Legal 500, 2018, Avi has “expertise in Israeli law, but also broad knowledge of legal and business principles applicable worldwide’

    • The World Trademark Review 2018 (WTR) ranked Avi in the Gold (first) tier of Israeli enforcement and litigation lawyers, describing him as being “Extremely bright, thorough, resourceful and commercial – one of the finest lawyers around. An aspect of his excellent trademark work that cannot be overstated is his responsiveness. He’s able to switch gears when necessary and always uses time efficiently. Plus, his cross-examination skills are simply second to none. On a scale of one to five stars, he must get six.”

    • IP Stars 2018 - Avi Ordo received a star in the field of Trade mark in Israel.

    • Who's Who Legal: competition 2017 recognized Avi Ordo, as a leading expert in the Trademarks field.

    • Avi Ordo, has been recognized by the WIPR (World Intellectual Property Review) Leaders Patent & Trademarks Guides, as a leading IP practitioners in Israel for 2019.

    • Avi Ordo, has been recognized by the WIPR (World Intellectual Property Review) Leaders Patent & Trademarks Guides, as a leading IP practitioners in Israel for 2018.

    • Partner Avi Ordo has been recognized as one of the leading IP lawyers by WIPR Leaders 2017, a guide to the world's leading IP practitioners.

    • The World Trademark Review (WTR) 1000 ranked Avi in 2016 in the Gold (first) tier of Israeli enforcement and litigation lawyers, describing him as being “an outstanding lawyer in every respect. He is highly intelligent, very detail oriented and quick to understand client concerns. As an IP litigator, he is without comparison – extremely effective in open court and especially in cross-examination of opposing witnesses”.

    • IAM Patent 1000 (2016 edition): Avi Ordo, a gifted orator who routinely runs rings around opponents.

    • Expert guides 2016 listed Avi Ordo as an expert in Trademark

    • He also received the 2014 International Law Office's Client Choice Award for his trademarks practice, based on recommendations received from in-house counsel of his clients. The latter described Avi as "a top and excellent trademark lawyer"; "exceptionally bright and quick to understand client interests and concerns" and "a highly professional, utterly responsive attorney with outstanding legal skills and great knowledge of Israeli and international law".

    • Avi is the 2013 winner of the International Client Choice Award for litigation in Israel. The in-house counsel who recommended Avi for the award described him as: “the best IP and litigation lawyer in Israel” and as someone who “uniquely combines intelligence, thoroughness, a strong work ethic and the ability to translate the heavy local legal lingo into commercial sense, and his work product is consistently outstanding” and “able to foresee the next steps quite brilliantly in each case.” He is seen as “resourceful, eloquent and highly effective - a true standalone lawyer in the Israeli market and an absolute pleasure to work with.”

    • The World Trademark Review (WTR) 1000 ranked Avi in 2012, 2013, 2014 and 2015 in the Gold (first) tier of Israeli enforcement and litigation lawyers, describing him as being a “noted expert in both contentious and non-contentious spheres, with a prestigious client base” and "his diverse experience in litigating cases in different legal disciplines has given him a finely tuned sensitivity for trial dynamics, which he turns to his advantage every time". WTR also quoted clients as saying they “salute his exemplary advocacy.”

    • Who's Who Legal (Patents and Trademarks for the years 2014 and 2015) has recommended Avi and has described him as "a leading patent lawyer".

    • The IAM 100 – The World's Leading Patent Professionals 2015 stated Avi "wins glowing praise for his courtroom skills".

    • Chambers Global Client’s Guide singles Avi out as a key individual, saying: “Avi Ordo is frequently called on for his knowledge of the pharmaceutical sector. His eclectic client base also features big names from the entertainment and defence industries.”

    • Chambers Global Guide, has variously described Avi as a “developing star” and as “highly professional while also modest and accommodating”.

    • Chambers Global has recommended Avi for “his expertise in intellectual property law” as well as commenting that he "considers arguments in depth and makes prudent judgments under pressure".

    • He is also highly ranked and recommended as a leading practitioner in The Legal 500 EMEA, where he is described as “extremely experienced and smart”, and as someone who “solves IP disputes through incisive advice and analysis, attention to detail and with a businesslike but creative approach”.

    • Avi has been singled by the Managing Intellectual Property as an IP Star (for both 2014 and 2015) in the following practice areas: Patent litigation, Patent opposition and Patent opinion; Trade mark enforcement and litigation and Trade mark strategy; Copyright contentious; and Trade secrets. It has also quoted a client saying "Avi Ordo is outstanding in every respect".

    • Avi's expertise in product liability has been recognised by Corporate INTL Magazine, which selected him in 2011 as Product Liability Lawyer of the Year in Israel.

    • The Legal 500 describes Avi as a "significant figure" in the insurance legal market.

  • Avi is an active member of several professional organizations, including the:


    • Joint Chairman of the Tel Aviv District Intellectual Property Committee
    • Intellectual Property Committee of the Israel Bar Association
    • International Trademark Association (INTA) and the INTA ADR (Alternative Dispute Resolution) Committee
    • International Association for the Protection of Intellectual Property (AIPPI)
    • European Community Trademark Association (ECTA)
    • Association Litteraire et Artistique Internationale (ALAI)
    • Intellectual Property Committee of Lex Mundi


    Away from the office, Avi is an amateur jazz trumpet player. He also enjoys travelling with his family in Israel and abroad.


    Publications (Partial List):


    Avi frequently contributes articles and legal updates on IP and product liability/recall issues to publications and online IP portals. He has, for example:


    • Contributed and written the Israeli chapter of The Product Regulation and Liability Review (Second Edition, 2015, published by the Law Business Research Ltd.)
    • Co-Authored the Israeli Chapter of Trade Mark Litigation (2013. Sweet & Maxwell)
    • Authored articles for the International Law Office (ILO), the International Trademark Association Bulletin, IP Frontline, and Mondaq
    • Edited A Guide to Doing Business in Israel for Lex Mundi
    • Been a Contributing Author to the PLC Q&A Guide series - e.g. Doing Business in Israel (October, 2010) and Life Sciences in Israel (October, 2009)
    • Co-authored regular contributions to Getting the Deal Through (GTDT), including GTDT Product Recall 2011-2012, GTDT Product Liability 2008-2012
    • Co-authored the Israeli edition of WIPO’s guide: Making a Mark – an Introduction to Trademarks for Small and Medium-sized Enterprises
    • Authored the Country Q&A on Regulation of Pharmaceutical Products in Israel for Practical Law’s Life Sciences 2009/10


    Speaking Engagements (Partial List):


    • Compensation for Employee Inventions – From the Patents Law through the Iscar Case: Past, Present and Future (at the 3rd IATI MNC Annual Conference, October 2015).
    • IP LAW - New challenges in view of a changing landscape (at Lex Mundi's IP Practice Group given at the Paris 2014 Global Meeting).
    • Trademarks Disputes - Courts and Outside (at the Workshop on Mediation of Trademarks Dispute organized  by WIPO Arbitration and Mediation Center and the Israeli Patent Office, 2014)
    • Do Business in Israel but … Always think of the End before you begin (before members of FFF (Fédération Française de la Franchise) and CCFI (Chambre de Commerce France-Israel) at their 2013 Paris Convention
    • The Art of Cross-Examination (at a seminar held by the Tel-Aviv District of the Israeli Bar Association, 2012)
    • The Other Side of Mediation (at the Alternative IP Dispute Resolution Conference held by the Israeli Chamber of Mediators, 2012)
    • Protecting Well-Known Marks in Israel (at the BOTOX ® Global Counsel Meeting during the 2005 International Trademarks Association (INTA) Annual Meeting)