• Described by one directory as being both "brilliant" and "professional, attentive and creative", and by another directory as "an outstanding lawyer with valuable analytical abilities", Dr. Asaf Rentsler's experience encompasses a wide range of commercial disputes spanning all aspects of planning and zoning law, real estate and land use, administrative law, healthcare law, insurance related disputes, torts, contracts, class actions and family disputes. Asaf has appeared before the entire range of Israeli courts, including the Court for Administrative Affairs and the Israeli Supreme Court.


    As a member of the firm’s Healthcare practice group, Asaf regularly appears before the Supreme Court petitioning the Court to review or set aside various aspects of the Government's public health policy, including planned changes in the public health basket (drugs and other medical technologies). Asaf has considerable experience in the field of health law, representing leading HMO Maccabi Healthcare Services in various disputes and class actions, and providing ongoing counsel regarding health policy issues.


    Having authored one of the leading books on the subject, Asaf also advises on planning and building law, including strategic advice on major office, residential, industrial and infrastructure projects, planning and building permits, judicial review of decisions of local and national planning committees, appeals, re-zoning, land use disputes and environmental assessments.



    Asaf is the author of Use Variance (2010), published by Bursi Law Book (593pp), a textbook often quoted in Supreme Court and other Courts judgments. 

  • A selection of Asaf’s cases include acting for:


    • Representing and advising Maccabi Healthcare Services, one of Israel’s largest healthcare service providers, in a range of disputes with hospitals, health professions, patients and government agencies, including class actions, health policy matters, all matters concerning drugs and remedies, including regulatory aspects and the inclusion of drugs in the national health basket, and appeals to the Supreme Court, For example:


    (i) a class action valued at one billion NIS which was brought in connection with a change of formulation of a drug supplied by Maccabi. The plaintiffs claimed that the change of formulation resulted in patients experiencing various adverse reactions


    (ii) a class action raising fundamental questions regarding use of generic drugs by Maccabi specifically, and in Israel's public health system as a whole. Due to the case’s importance and possible effect on the generic drug industry, the court ordered that the Ministry of Health be joined to the proceedings


    • Representing and counseling an entrepreneur in the gas, oil and oil shale field in various activities vis-à-vis several government ministries and the regulators, including successfully rebutting three petitions filed to the High Court of Justice
    • Representing landowners in a multi-million dollar application for the cancellation of state expropriation of their land
    • Representing the municipality of Ramat Gan in proceedings against land owners, with respect to compensation arising from zoning changes of land and a decision to build a trail near the land
    • Representing a private label products company "brand for you" in a multi-million lawsuit against the Rami Levi supermarket chain company regarding claims for contract breach; also representing "brand for you" in class actions commenced regarding the quality of the products it branded for a group of supermarkets, including claims that the products’ ingredients and safety were inaccurate and misleading
    • Defending one of Israel’s largest insurance companies in a complex antitrust suit brought against major companies in the insurance market
    • Representing a number of defendants in a class action valued at hundreds of millions of NIS which was brought in connection with the issue of a promissory note as against the deposit of funds with a subsidiary of Lehman Brothers, backed by a Lehman Brothers guarantee. The plaintiffs claimed that material information as to the imminent collapse of Lehman Brothers had been withheld from them
    • Representing a privately held IT company in a dispute valued at hundreds of millions of NIS with a private company owned by the entity which administers Israel’s pension funds
    • Representing a privately held gold manufacturing company in a custom related dispute with its custom agent and custom authorities, regarding damages incurred by the gold manufacturer due to negligent representation by the custom agent. 
    • Representing clients in cargo maritime insurance disputes and in tort claims concerning damage to goods
    • Representing a high-net-worth individual in a multi-million dollar dispute relating to family law and overseas property ownership. The dispute concerned an Israeli attorney who claimed to be the common-law husband of the high-net-worth individual and the co-owner of her entire property
    • Asaf is recommended by the following leading legal directories:

    • Chambers and Partners 2015, Ranks Asaf as one of the leading lawyers in Israel in the field of dispute resolution.

    • The Legal 500 2015, Recommends Asaf for his practice in planning and construction.

    • Finance Monthly Law Awards 2015 – "Dispute Resolution Lawyer of the Year – Israel".

    • Finance Monthly Law Awards 2014 – "Dispute Resolution Lawyer of the Year – Israel".

    • Chambers and Partners - Global 2014.

    • Chambers and Partners - Global 2013, describes Asaf as one of the firm’s key individuals in the field of dispute resolution, saying: “Asaf Rentsler is singled out by clients as 'an outstanding lawyer’ with valuable analytical abilities”.

    • The Legal 500 Europe, Middle East & Africa 2013 recommends Asaf for his practice in insurance, following on from past recommendations in insurance and dispute resolution.

    • The European Legal 500 has variously recommended Asaf in insurance (2011), describing him as “professional, attentive and creative”; and in dispute resolution (2009), where he was described as a “brilliant young partner”.

  • Asaf lectures on legal topics in different frameworks conferences and professional training courses of the Israel Bar Association and at Tel Aviv and Haifa Universities. 


    Asaf served as the Secretary of The Israeli Association of Public Law (2009-2014), and today he is a member of the Association's Board. Justice Dorit Beinisch, formerly the 9th President of the Supreme Court of Israel, is President of the Association.


    Asaf was Chairperson of the Law Students’ Council and its representative on the Faculty’s Council and Teaching Committee.